Business concept

We are specialists in “Membership management/Membership site systems”.

EastGate provides membership management and membership site systems based on the MRM (Member relationship management) concept.

In addition to proper management of membership information, MRM facilitates communication between administrators and members, or among members, to achieve strategic membership management that leads to the development of the association. Our business theme is to continue to evolve this MRM-based membership management system.

	ＣＲＭ Customer Relationship Management	ＭＲＭ Member Relationship Management	ＳＮＳ Social Networking Services
Administrator	Business	Organization/Group	Operating company
User	Client	Member	Open
Summary	A management technique that builds a long-term relationship between a company and its customers by providing services tailored to their needs based on past customer data, thereby increasing customer convenience and satisfaction, retaining customers as regulars	The concept is to add value to the organization by providing a place for members to interact, and to make the operations more efficient and effective through communication and the transmission and exchange of information between administrators and members, respectively.	A web service that provides a means of facilitating communication, provides a place to build new relationships, and supports connections between people. It generates revenue mainly through advertising and user billing.

What is MRM?

MRM（Member Relationship Management®）is similar to Customer Relationship Management (CRM), but is more three-dimensional and has a broader scope, as opposed to CRM, which focuses on the relationship between the secretariat (Company) and members (Customers).

The scope of MRM can be explained by three types of communication: Vertical communication, Horizontal communication, and External communication.

Vertical communication → CRM-like one-to-one relationship between the secretariat and its members
Horizontal communication → Interaction between members within the organization
External communication → Transmission of information outside the organization and external collaboration

The concept of MRM is to comprehensively design and manage these three types of communication according to the needs of the organization, with the aim of improving the satisfaction of each member and the development of the organization.

The structure of MRM with SmartCore

Vertical communication - Communication between the secretariat and its members

Through the efficient management of information and strategic dissemination of information, you can build one-to-one communication with each of your members.

With SmartCore, members can freely set any profile item, update information on their own using My Page, and manage information and activities such as membership fees, events, and surveys. In addition, as the member management and members-only site are linked, information and site content can be distributed according to the membership type.

Horizontal communication - Communication among members

You can build a space for members to connect with each other that fits within your organization's field of activity and direction.

In addition to the login function and member registration form that are essential for members-only sites, SmartCore offers a variety of functions such as My Page, Bulletin board, Events, and Questionnaires, allowing you to build a members-only site tailored to your objectives and the type of community you are establishing. In addition, members can form their own self-governing groups, such as groups and corporate functions.

External communication - Communication with the outside world

You can realize plans to expand your organization and strengthen its foundation by promoting your activities and attracting new members.

With SmartCore, you can use a CMS (Contents Management System) to create external website content, publish event information, and distribute paid content. It is also possible to distribute video content linked with video solutions and link with SSO (Single Sign On) services.

What lies beyond MRM

SmartCore is a system that has been updated based on the feedback from many customers. Therefore, it's a system with the optimal organization management methods - "Best practices". This is reflected in its functions and usage.

For example, the Abstract Management function for academic societies incorporates actual operating methods into the system flow. This allows you to save labor on tasks such as printing abstracts without making any major changes to your business, allowing you to focus on essential tasks rather than examining abstracts. In addition, by saving labor, you will have more time to take measures to improve convenience for members and revitalize the society. This increases the possibility that more high-quality papers will be published, which in turn increases the possibility of improving the presence of the academic society.

In response to changes in the world, "Best practices" continue to "Evolve". SmartCore also "Evolve"s, by incorporating the latest technologies, knowledge, and customer needs, and contributes to the development of the organization by continuing to provide the "Best practices". This is where the true value of SmartCore lies, which goes beyond centralized management and streamlining of operational tasks.